Brand Photoshoot Prep Guide for Creative Entrepreneurs
How to Prepare for a Brand Photoshoot That Feels Like You
You don’t have to reinvent yourself for your brand shoot. You just need to show up as the most aligned version of you. A powerful brand session begins with intention—and a bit of soulful preparation.
Here are some ideas that can help you prep for your brand session:
1. Clarify Your Vision
What story are you telling? What emotions do you want your audience to feel when they see your photos? Take time to reflect on your brand values, your message, and how you want people feel when they find you and your offer. Journal on it, mood board it, or meditate until it becomes clear. This will be the foundation that you build upon.
2. Choose Outfits That Reflect Your Energy
Think comfort, confidence, and truth. Wear pieces that express the real you—not a version you’re “supposed” to be. Textures, layers, meaningful accessories, and color palettes that align with your brand create depth and intention. Bring a few options that support different facets of your personality: playful, professional, grounded, radiant.
3. Pick Locations That Inspire You
Whether it’s your working studio, your favorite local coffee shop, your home office, or the place where your dreams were first imagined, choose locations that feel meaningful to you and relatable to your ideal clients. You can also choose locations of places that you are growing into – for example, if you are a realtor you may want to take photos in the neighborhoods that you would like to sell houses in. Or if you are an artist with a dream of being featured in an art gallery – you can take some photos in or outside of your dream gallery space. We help our client think outside of the box when choosing locations and allowing their visions to come to life.
4. Bring Your Tools of the Trade
Your laptop, sketchbook, camera, product samples, paintbrush, or ritual tools—whatever speaks to the heart of your work. These elements not only tell your story visually but help you feel more at ease and in your flow.
5. Tend to Your Energy
Photoshoot day can be a sacred ritual. Start your morning with a grounding practice: a meditation, a cup of tea in silence, or a few moments with a favorite affirmations. Set an intention for how you want to feel before, during, and after your session and what you hope to express. Imagine looking at the photos and the joy you feel knowing that your vision has been perfectly documented. In that moment you can feel that things are shifting in the best possible ways… Remember – Your energy is your superpower.
6. Trust Your Intuition
You don’t have to overthink every detail. Allow space for spontaneity and flow. Trust yourself to show up just as you are—that’s where the magic lives.
7. Trust Your Photographer
You’ve chosen someone who sees you and honors your vision. Let them guide you through the process. You don’t need to perform—just be You. Your presence is more than enough.
Tip: Practice Receiving
So many creatives are givers by nature. A brand shoot is your time to receive: love, attention, reflection, celebration. Let yourself be seen, celebrated, and captured. Let it feel joyful.
When you prepare from a place of authenticity and alignment, you create space for your true self to shine through. And that’s the version of you your dream clients are waiting to meet.
Check out our recent post on Why Investing In Brand Photography & Videography Is A Powerful Way To Believe In Your Vision.
